Campaign Strategy
We plan your campaign around your game, audience and promotion goals.
GGoogle
Game promotionGame advertising
Game promotionCampaign Strategy
FOR GAME DEVELOPERS & PUBLISHERS
Grow your game.
Reach the right players.
Campaign strategy, creative and media buying for game advertisers.
Dedicated Google, Facebook and TikTok teams handle strategy, copy, video and campaign delivery.
Channel specialists. One clear point of contact.
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Campaign 3 of 6: Campaign Strategy
About Us
A dedicated campaign team for game studios and publishers
Built for game growth.
We build the creative. We run the campaigns.
ResultRelay brings dedicated channel teams, copywriters and video specialists together for game developers and publishers. We manage strategy, creative production and campaign delivery around your target markets and player acquisition goals.
Our Service Goals
Game promotion, built around your goals
Ad Copy & Video
Our copywriters and video specialists turn your game’s strengths into campaign creative.
Game promotionAd Copy & Video
Game promotionVideo production
Campaign Delivery
Our Google, Facebook and TikTok teams manage campaign setup, delivery and optimization.
fFacebook
Game promotionCreative Production
♪TikTok
Game promotionShort-form video
Core Advantages
Game-focused creative, coordinated delivery and measurable results
Dedicated Channel Teams
Google, Facebook and TikTok each have a specialist team responsible for planning, delivery and optimization.
Game-Focused Creative
From gameplay hooks to ad copy and video, our creative team makes your game’s strengths clear.
Coordinated Campaign Delivery
Our channel and creative teams work to one launch plan, with clear ownership at every step.
Results You Can Verify
We define conversion events, tracking sources and settlement rules with you, then review campaign results against those rules.
Your game. Our execution.
Specialists in every channel.
One coordinated launch.
Every channel has a dedicated team. We connect media buying, copywriting and video production around your game and campaign goals.
ResultRelayYour game. Our execution.
Google Ads Team
Facebook Ads Team
TikTok Ads Team
- Plan
- Create
- Launch
- Optimize
Our Cooperation Workflow
From your game brief to verified campaign results
- 01
Set the Campaign Goal
Share your game, target markets and the player actions you want to measure.
- 02
Agree on the Pilot
Confirm channels, creative, media costs, commission and how results are approved.
- 03
Launch with Our Team
Our media buyers, copywriters and video specialists run the agreed campaign.
- 04
Review and Settle
Check eligible conversions, confirm commission and use results to plan the next test.
Dedicated teams. Every channel.
Google, Facebook and TikTok specialists, working together for your game.
Google Ads Team
Capture player intent.
Our Google team manages keyword strategy, ad copy, campaign setup and ongoing optimization.
- Keyword strategy
- Copywriting
- Media buying
Facebook Ads Team
Turn discovery into action.
Our Facebook team builds audience plans, produces feed and video creative, and manages campaign optimization.
- Audience planning
- Video production
- Campaign optimization
TikTok Ads Team
Make gameplay stop the scroll.
Our TikTok team shapes gameplay hooks, edits short-form video and manages campaign delivery.
- Gameplay hooks
- Short-form video
- Media buying
FAQ
A few things you may want to know
Can you promote our game?
Share your game website, promotion goals and target markets. Our team reviews your brief and confirms the campaign scope with you.
What does your team handle?
Our dedicated Google, Facebook and TikTok teams manage channel strategy, media buying, ad copy and video production. Your campaign has clear ownership from planning through review.
Which channels can we use?
Google, Facebook, TikTok and other channels you approve. We confirm permitted traffic sources, targeting and creative use before launch, including any limits on brand bidding or incentivized traffic.
What counts as a result?
Before launch, we agree on the actions to measure, attribution and approval rules. Eligible results are reviewed against those rules before commission is confirmed.
Who pays the media costs?
We discuss media funding, spending limits and payment terms with you before launch. The agreed scope and commercial terms determine how costs and commission are handled.
Do we need an existing affiliate program?
You can share an existing program or discuss a direct pilot with us. In either case, we confirm promotional permissions, tracking and payment terms before launch.
How can we review performance?
Our channel teams review campaign delivery and agreed conversion events with you. Reporting, attribution and commission checks follow the rules confirmed before launch.
What happens after I submit a request?
We review your game, target market and player acquisition goals, then contact you about a focused pilot. Submitting the form does not commit you to a campaign or payment. You can also reach us directly by email.
Let’s Discuss Your Campaign
Tell us about your game and campaign goals.
We’ll discuss the scope, costs and commercial terms with you before launch. Submitting a request does not commit you to a campaign or payment.
Prefer email? Contact our team directly.
meeraengle8223@hotmail.com